Following a community-driven marketing campaign led by Australian social enterprise Thankyou, retail giant Coles has agreed to stock the company’s new “life-changing” product range, including Thankyou Food, Thankyou Body Care and Thankyou Water.
In the two-week ‘Coles and Woolworths Campaign’ which reportedly reached over 13 million people, thousands of Australians posted requests on both retailers’ Facebook walls for Thankyou products to become available in all their stores around the country.
Overwhelmed by the success of the campaign, Co-Founder and Managing Director of Thankyou, Daniel Flynn says, “It’s been amazing to see thousands of Australians post on both Coles’ and Woolworths’ Facebook pages in support of the Thankyou range. We’ve been blown away by the level of support.”
“We set a goal to reach 10,000 views of the campaign video by the end of the campaign and we hit that number within the first day. It’s now had over 70,000 views, which is just huge!”
It was only hours after the meeting took place last Friday between Thankyou and Coles, that the retail giant reached a positive decision.
Astonished by the speed of the decision, Flynn says, “Veterans of the retail industry advised us that, even if we were able to convince Coles of the considerable benefits of stocking our products, we’d be lucky to get a product approved before Christmas.”
“I think it’s safe to say we were surprised to receive a call only five hours after the meeting finished.”
Coles’ Chief Operating Officer, John Durkan, says Coles is “delighted” to be offering the Thankyou range to their customers.
“Not only will it raise funds for essential projects in developing countries, but they are also great products,” he says.
“We’ve listened to our customers, who told us they would support the Thankyou range if Coles stocked it. Now they’ll have the chance to do just that and make a difference with every product they buy.”
Flynn and the Thankyou team will meet with Woolworths tomorrow to explain how they too can help millions of people in need of food, drinking water and hygiene education, just by agreeing to put Thankyou products on their shelves.
“We can’t wait to meet with the team at Woolworths and see what part they might play in helping change the world.”
The campaign has received support from Australian celebrities such as Jules Lund, Chrissie Swan, Andrew Gaze, Rebecca Morse, Peter Helliar, Nicole Livingstone, Tim Costello, Dean Geyer and Dylan Lewis.
With the campaign nearly over, the Thankyou team will be working hard over the next few weeks to launch the products into Coles stores around the country.
“It’s genuinely exciting – particularly when you think about the difference this is going to make to all the people these products support,” says Flynn.