News, Insights and Stories from the Australian and New Zealand tech ecosystem.

Marketing Mistakes: Me, Myself and I


It’s all about me, myself and I… or that’s what a lot of businesses think when it comes to marketing. A big mistake. Even though it is so exciting to write about yourself, it is not so exciting for your prospects and clients.

The purpose of your marketing is to attract the right market by making your business appealing to them.

Startup Daily