Small to medium sized businesses that do not adapt to the current mobile environment will probably not survive, taking down the economy with them, according to Internet marketing pioneer and CEO of Australia’s largest Australian owned AdWords Management Company, SponsoredLinX, Ben Bradshaw.
Mr Bradshaw said Australia’s digital future is not only set to exist in the cloud, but on mobile.
According to Mr Bradshaw, Smartphone penetration is on the rise, and according to the latest Google research only made available to Google partners, 74% of users don’t leave home without it. However, an overwhelming 98% of respondents also use their smartphones at home.
“Importantly, the research shows that 86% of smartphone users have used their phone to look for local information, 48% of them on a weekly basis, and of those people, 88% have taken action as a result,” he said.
“Most businesses do not yet realise the power of mobile, and that a mobile website could be their most powerful marketing tool, due to their high conversion rate.”
Mr Bradshaw said that by 2015, mobile search is set to overtake desktop, and 94% of respondents have researched a product or service on their phone, with 33% then purchasing it via their computer and 29% offline.
“Technology is, however, now making it possible for purchases to be made easily via mobile. Twenty-eight percent of respondents have purchased a product or service using their smartphone.”
He said that smartphone users tend to be frequent buyers, with 59% making mobile purchases at least once a month.
According to Mr Bradshaw, all businesses should have a mobile website to take advantage of these customers.
“People search differently via mobile than they do on their desktop, with 59% only looking at the first page of search results when conducting a search on their smartphone.”
He said mobile sites are different to normal websites, being simplified versions of a website that contain the necessary information in a format suitable for a mobile phone, eliminating the need for scrolling to get a complete page view.
“Also, Flash should be avoided as it is not supported by iPhones.”
SponsoredLinX is offering mobile websites for the rest of June for just $770, including five pages, a customised web theme, click to call and Google maps integration and is compatible with all major mobile devices.
SponsoredLinX is one of the most highly regarded and fastest growing Search Marketing (PPC) Companies in Australia, specialising in providing online success via Google AdWords and other leading search providers. As well as has having a team of over 50 dedicated Google AdWords Professionals ensuring their clients maintain a competitive edge, SponsoredLinX provides clients with guaranteed SEO programs, web support and web design. SponsoredLinX has worked with thousands of businesses, including some of the Australia’s leading companies such as Sign-A-Rama, Holden, The Good Guys, The Australian Government and ANZ to name a few. Over the past five years, SponsoredLinX has built a reputation of being Australia’s PPC management leaders and continues to build on this reputation of excellence in both results and client satisfaction.