News, Insights and Stories from the Australian and New Zealand tech ecosystem.

Are you Really Plugged In to Your Target Market?

 

Hands up if you love being heard! Yep, I got both my hands up and I know I’m not the only one! How awesome is it when a supplier, shop assistant or service provider really listens to you, gets you and is able to provide you with the product or service you want because they have really listened to your needs!

The other day I got a massage and the therapist asked me what body pains I wanted to get rid of. I told him that I am just there for relaxation because luckily I didn’t have any sore muscles or body pains. A few days later I got a note from the massage therapist in the mail saying ‘I hope your body pains are gone and we see you again soon’. Nice gesture, but he won’t see me again! Either he didn’t listen or was too lazy to personalise his note.

This is just one tiny example to illustrate how important it is to really listen to your prospects and clients.

Listening is one of the most important yet most overlooked things in business (and life!). The more you really listen to your people, the better you will understand them, the better you will be able to give them what they need and ultimately, the more people you will attract to your business.

Here are a few quick tips to help you really listen to and understand your clients better to be ahead of the game.

  1. Chat with your clients and prospects more often: This one is pretty easy! Take some time out to connect with your clients and find out more about them and their needs (I know I said ‘chat’, but what I really mean is ‘listen’.)
  2. Ask more questions: Ask your clients and prospects questions such as: ‘What would make our product or service even more outstanding?’, ‘What would make your life easier?’, ‘How would you rate our customer service?’, ‘What could we do even better?’
  3. Create a survey: You can also create an online survey to find answers to your questions and do some research. SurveyMonkey (www.surveymonkey.com) is a great online survey tool (and it’s free).
  4. 4.    Give them what they want: Take action on the feedback you are receiving and give them what they want!

 

 





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