When we see SXSW, most of us automatically think new apps and interactive technologies in the startup space. And when we think of startups we don’t usually think of singers in the music industry, but at the end of the day I really think we should. Musicians are entrepreneurs, they have goals they want to achieve and want to be profitable whilst doing it – so when I heard that Australian singer Matt Corby was doing a gig at SXSW this year, I was extremely excited that he was getting such great exposure.
We first saw Matt quite a few years ago now as a teenager competing on Australian Idol, he didn’t win – and thank god because the indie thing he has going on right now from a branding perspective is on trend and right on the money. Matt will be performing at SXSW [Austin Texas] on the 16th of March this year.