Startup: Villa Coco
In July of this year Kelly Smeath decided to create a brand to help busy women find those special luxury items for their next tropical holiday. Her new online destination, Villa Coco is a store that stocks resort wear, accessories and Hawaiian body products that are organic. In addition to her entreprneurial venture, Smeath also has ensured that her business gives back to the community by supporting a number of different charity organisations, including Challenge and Help the Kiddies of Kampala.
One of the key points of the website is the affordability, Smeath has targeted the 18-40 market and you can get a number of items and free postage when making a purchase over $150. Villa Coco is one of a number of niche online gift stores to open up this year in Australia.