Startup Learnings: Geisker
In July 2011 together with her father (Co Owner) Jennie Geisker went live with their business geisker. Prior to this she had been working in corporate offices and noticed a lack of affordable designer women’s French cuff business shirts that she would wear. When she did finally find a nice shirt it was very expensive. This led her to design and create her own line.
“The design concept is all about looking sharp, polished and fashionable whilst remaining feminine. Quality and affordability are the two driving factors with every business decision we make. We chose unique fabric patterns using 100% Italian Cotton, each shirt being individually made by professional tailors in Hong Kong. I design the shirts and have them made to the highest quality whilst remaining affordable. My shirts provide every woman the opportunity to look and feel their best every day. In business you cannot under estimate the power of image and first impressions” says Jennie.
“There’s nothing more uncomfortable or embarrassing then seeing a women dressed inappropriate in the workplace. It makes both men and women feel uncomfortable. Whether it be revealing too much, showing a black bra through a light shirt, stockings with open toe shoes, long dangly inappropriate jewellery or ill fitting suits. You don’t need to spend a lot to look right. Follow a few simple rules and you will notice the difference in the way you are treated, possible promoted and the example you will set for others in the office’ I’ve learnt the do’s and don’ts through my 10 years experience working in Sydney’s Corporate environment”.
In their online shop they provide free advice and assistance with what to wear and what not to wear in the corporate world.
Jennie publishes a monthly advice e-newsletter in the section called ‘corporate fashion insigh ts’. “When I was starting out in business I had no idea what was or what wasn’t appropriate work wear. I hope I can help all women in the workforce with this advice”.
The online shop has had consistent clicks daily, but sales are very sparatic. Jennie has also taken some great learnings away from the startup process as well. “Some weeks we have several sales but then we could go a week with none. We totally underestimated the marketing budget, and in hindsight would have invested more in advertising the product. We have spent enough money already so now we have to be creative with how we reach our target market, and maintain growth”.
Check them out ladies!