Sydney based start-up Deputy.com has been selected as a finalist in the fifth annual Amazon Web Services (AWS) Start-Up Challenge. As the only finalist selected from the Asia Pacific region, the company will be awarded a package of US$10,000 in AWS credits and a trip to attend the AWS Start-Up Challenge Grand Finale. Deputy.com will be competing for the chance to win the global grand prize against six other finalists from the USA and Europe, in San Jose, California, USA this week on Thursday, 10 November 2011.
Deputy.com is an online business management solution specifically designed for the HR department. Through a range of intuitive and tightly-integrated applications on its online and mobile platform, it engages all staff across an enterprise, builds positive culture and drives business growth.
“Making it to the AWS Start-Up Challenge Grand Finale is testament to the tremendous amount of hard work Deputy.com’s team has put in to building this business over the past three years,” said Robb Snell, Deputy.com’s Chief Operating Officer.
“AWS has been instrumental to making Deputy.com a world-class product in a short timeframe with a relatively small team. Services like Amazon Simple Storage Service (S3) and Amazon SimpleDB have enabled us to quickly develop complex features on a simple foundation. Amazon’s variable pricing has also enabled us to offer a similar pricing model to our customers where we only charge for exactly what the customer uses. There are no terms, no contracts and nothing to lock the customer down.”
Each of the finalists will present to a panel of AWS executives, venture capitalists and an audience of technology industry leaders. The global grand prize winner will be announced at the conclusion of the event, and will be awarded with US$50,000 in cash and US$50,000 in AWS credits, AWS premium support services for one year and technical mentorship from Amazon Web Services for one year, as well as a possible investment offer from Amazon.
The finale will be streamed online live from San Jose, starting at 1:30pm AEDT on Friday, 11 November, with Deputy.com taking the stage at between 1:40-2:10pm AEDT. Those on Twitter will be able to follow the event at #awschallenge.
The seven finalists were selected based on their implementation of AWS, originality and creativity of their business, likelihood of long-term success and scalability, and how well their business addressed a need in the marketplace.
Rob Snell added, “AWS really does level the playing field for start-ups, allowing us to be fiercely competitive in our market. The scale and flexibility of cloud services allow us innovate rapidly for the benefit of our customers, which in turn has fuelled tremendous growth for Deputy.com.”
AWS enables start-ups to cost-effectively and quickly innovate and build the infrastructure required to run their businesses. For more information on the finalists and semi-finalists of the AWS Start-Up Challenge 2011, please visit the latest post on the AWS Blog.