News, Insights and Stories from the Australian and New Zealand tech ecosystem.

Web Wednesday focuses on Twitter.

Of all the social media networks around, Twitter is probably the social network that is least understood.  Most people know it is a micro-blogging service that enables you to send and read text-based posts of up to 140 characters, otherwise known as “tweets,” from your computer or smart phone, yet they can’t seem to get their head around how a service like this could actually be useful.

Thankfully The Creative Collective are coming to the rescue of business owners with a Web Wednesday event honing in on the topic of Twitter which will feature a line up of ‘tweeters’ who will share with guests how they use Twitter on a daily basis for a variety of practical business purposes, across different industries

The event will feature Natalie Sisson (@nataliesisson) of suitcaseentrepreneur.com a thriving online community she operates from various locations around the world including a Twitter following of over 5000 persons (who will be patching in via Skype), Zoe deLuca (@zdeluca), a sought-after social media marketing specialist, speaker, trainer, and mentor, boasting over 40,000 Twitter followers;  and Nathan Scholz, a former print journalist who has worked in communications and public relations roles for Cancer Council Queensland, Rio Tinto and now Queensland Rail, where he is the Manager, Public Relations. In March, Nathan assumed responsibility for Queensland Rail’s social media presence and in July, the company launched on Twitter, with @QueenslandRail an active part of the company’s community consultation and customer feedback activities.

“There is a reason that there are 200 million Twitter users as of 2011, generating over 200 million tweets and handling over 1.6 billion search queries per day,” says director of The Creative Collective, Yvette Adams.

“Whether you have a Twitter account or not, and whether you tweet 100 times a day or never, we encourage people to come along to the event at least be aware of what Twitter is; and find out just how much activity is going on within Twitter so they can at least start to observe the latest information on their interests, industry, or even monitor sentiment on their brand, product or general industry, and if they feel comfortable, participate.”

Web Wednesday: How to Achieve Twitter Success will be held on Wednesday 5 October, 5:15pm for networking for a 6pm start at the Sunshine Coast Institute of TAFE, Lady Musgrave Drive, Mountain Creek.  A half day Twitter workshop will also be held on Thursday 20 October, 9am -12pm in Maroochydore.  For more details see: http://www.thecreativecollective.com.au/events. The livestream will run from 6pm on www.facebook.com/thecreativecollective however live stream guests do not benefit from the goodie bags, prizes or networking.

 





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