News, Insights and Stories from the Australian and New Zealand tech ecosystem.

Harvey Nichols now stocking Aussie Startup Slim Secrets

Sharon Thurin a Melbourne based business women has answered the prayers of people everywhere with the brand Slim Secret. Understanding the struggles people have when it comes to that afternoon snack Sharon established over the last 5 years a healthy range of Bars, Chips, Cookies and Protein Shots.

Sharon who has degrees in law, teaching and life coaching and as a result became a weight loss coach saw the growing demand for a healthy snack range, “Whilst weight loss coaching I noticed that many of my clients ate well at meal time, but often struggled with snacks, or alternatively were so busy during the day that they didn’t eat enough and then binged at night,” she said.

The success behind the Slim Secrets brand is due to Sharon’s dedication to ensure each range has nutrition value while still remaining a great tasting snack. Her drive and determination to make Slim Secrets the number one selling snack of its kind in Australia and overseas is clear.

“The element of the unexpected keeps me on my toes – the business’s success has been totally out of control, but in a great way.”

Slim Secrets is now not only a recognised brand within our shores but is exported overseas to countries such as New Zealand, Japan, China, Singapore, Bahrain and Canada with plans to venture in the UAE. Indonesia and South Africa. Slim Secrets is national distributed through Boost Juice, Woolworths, Coles and number of leading health food stores, health practitioners, gyms, personal trainers and cafes.

Slim Secrets has recently been a finalist in several categories at the 2011 FoodChallenge Awards. Categories include Snack Foods and Packaging Design, Health & nutrition for the Supa Secrets new Wild Berry chewy snack bar $1.50rrp and New Product for Creamy Berries Protein Shot $2.99rrp.

A milestone for Sharon is the launch of Slim Secrets into Harvey Nichols (UK). Harvey Nichols is an international luxury shopping destination who alongside prestigious brands stands Sharon Thurin and her Slim Secret range of healthy snacks. The Harvey Nichols buyer loved the Slim Secrets branding and felt they were a perfect addition to their international lines.

“We also have some exciting new products which we will be launching later this year as well as new markets opening up to us all the time. This is an exciting time for or business”, she declares.

Sharon has demonstrated when you have a passion and drive anything can be achieved.

www.slimsecrets.com.au

 





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