Sticking to a Winning Formula
The Wall Sticker Company was announced as the winner of the 2011 Telstra Micro-Business in Victoria.
Friends Fiona Gathercole and Jenny Menz came up with a clever way to transform blank walls five years ago and the idea has well and truly stuck. Melbourne’s The Wall Sticker Company produces removable, PVC and BPA free wall stickers for homes and businesses, offering 160 designs and customised stickers through an online store and more than 90 national and international stockists.
Automation of many processes, including more than 80 per cent of the manufacturing, has helped Fiona and Jenny keep up with ever-growing demand without sacrificing creativity and their passion for nurturing new talent. The company releases a new wall sticker design each month, showcases guest designers to promote emerging artists and invites design students at Melbourne’s RMIT University to submit ideas. Customer interaction is equally important. Feedback is sought on each purchase and free samples are offered for word-of-mouth promotion, one of the top three ways The Wall Sticker Company has grown its sales 20-fold in five years.
All the winners of the Victorian Business Awards will be judged against category winners from other states and territories, and national winners announced at the Telstra Business Awards in Melbourne on 26th August.
See the live announcement of The Wall Sticker Company’s win at the Victorian awards;